Complete Product vs Sellable Product

Welcome, Let’s start with the post “Complete Product vs Sellable Product” from the world of product management.

Complete Product and Sellable Product

Even with the best of products (complete products), your organization needs to have a setup to effectively distribute and sell the product. You need to reasonably support the product. Else, your product will not get the expected response.


Firstly, please look closely at the following points.

  • Organization’s structure (a system that outlines how certain activities are directed in order to achieve the goals of an organization)
  • The business model (company’s core profit-making plan which defines the products or services it will sell, its target market, and any expected costs)
  • The sales (activities related to selling or the number of goods sold in a given targeted time period)
  • Distribution model (the manner in which goods move from the manufacturer to the outlet where the consumer purchases them)

Then, ask yourself if the existing model can sell and support the product you are creating. In other words, is the product sellable?

Generally, it is much easier to adjust the product to fit the following company structure and business model than it is to change the company to meet the needs of your product. So, the complete products should adjust to be sellable.

Frequently asked questions and answers

Q: What is a “Complete Product”?

A “Complete Product” is a product that includes all of the necessary features, components, and functionality to meet the needs of the target market. It is a product that is considered to be fully developed and meets all of the requirements set out in the product specifications.

Q: What is a “Sellable Product”?

A “Sellable Product” is a product that is not only complete but is also designed and marketed in a way that makes it appealing and attractive to the target market. It is a product that is easily marketable, and the customer understands the value proposition and is willing to pay for it.

Q: What factors determine if a product is sellable?

Several factors determine if a product is sellable, including the product’s design, target market, pricing, distribution channels, and marketing strategy. The product needs to meet the needs of the target market, be priced appropriately, be distributed through appropriate channels, and be marketed in a way that appeals to the target market.

Q: How can product managers make a product more sellable?

Product managers can make a product more sellable by conducting market research to understand the needs and preferences of the target market, designing the product in a way that meets those needs, pricing the product appropriately, developing effective distribution channels, and creating a marketing strategy that effectively communicates the value proposition to the target market.

Q: Can a product be too complete and thus difficult to make sellable?

Yes, a product can be too complete and thus difficult to make sellable. This can happen when a product has too many features or functions that are not relevant to the target market, making it complex and difficult to use. In such cases, product managers need to focus on streamlining the product to meet the needs of the target market while still maintaining its completeness.

Expert Opinion on Complete Product vs Sellable Product

“A complete product is necessary but not sufficient to succeed in the market. A sellable product, on the other hand, is one that satisfies customer needs and wants, and is designed with the end user in mind.”

-Steve Blank (He is a well-known entrepreneur and startup expert. He is the author of several books, including “The Four Steps to the Epiphany” and “The Startup Owner’s Manual.”)

The above quote emphasizes the importance of designing a product with the end user in mind.

“A complete product is a technical achievement, but a sellable product is a commercial achievement. A product that is complete but not sellable is like a ship that is seaworthy but has no passengers or cargo.”

-David Fradin (He is a product management consultant and author of the book “Building Insanely Great Products.”)

This second quote emphasizes the importance of creating a product that is not only technically complete but also commercially viable.

“A complete product is the sum of its features and functionality, while a sellable product is the sum of its features, functionality, and value proposition.”

-Eric Ries (He is an entrepreneur and author of the book “The Lean Startup.”)

This third quote highlights the importance of a product’s value proposition in addition to its technical features and functionality.

“A complete product is an engineering triumph, but a sellable product is a customer triumph.”

John Jantsch is a marketing consultant and author of several books, including “Duct Tape Marketing” and “The Self-Reliant Entrepreneur.”

This last quote emphasizes the importance of creating a product that is not only technically complete but also meets the needs and desires of the customer.

On the whole, “Complete Product vs Sellable Product” helped in bringing some clarity to the topic. As always, get a basic idea and keep building on it.

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