Confuse product launch with success

Welcome, Let’s start with the post “Confuse product launch with success” from the world of product management.

Launch vs Success

Finally, many product teams lose sight of the real measure of success. A product launch is a planned effort to bring a new product to market

So, what is not “Success”?

  • Launching on time
  • Getting good reviews from the press
  • Winning competitive evaluations
  • Getting the product installed successfully
  • Landing major new customers
  • Cashing the big checks that come along with the sales


These are all good things. But, they don’t speak to the ultimate goal of having happy customers successfully using your product. And that defines product success.

So, a successful product is one that fulfills the creators’ expectations and pleases the user in every possible way.

Confuse product launch with success

Unfortunately, many product teams stop short of this goal. They either give up too soon. Or, they move on to the next product. Or, they get distracted.

It is very easy to get obsessed with what a competitor is doing.

Also, it is very easy to worry about how some new technology will impact the product.

Or, any number of factors that distract you from the real prize. Important to realize, the real prize is a rapidly growing community of inspired, enthusiastic, and loyal customers.

Frequently asked questions

What is a product launch?

A product launch is a planned effort to bring a new product to market.

What does not constitute product success?

Launching on time, getting good reviews from the press, winning competitive evaluations, getting the product installed successfully, landing major new customers, and cashing the big checks that come along with the sales.

What defines product success?

A successful product is one that fulfills the creators’ expectations and pleases the user in every possible way.

Why do many product teams lose sight of the real measure of success?

It is very easy to get obsessed with what a competitor is doing or worry about how some new technology will impact the product. Also, many product teams either give up too soon, move on to the next product, or get distracted.

What is the real prize in product success?

The real prize is a rapidly growing community of inspired, enthusiastic, and loyal customers.

Conclusion

In conclusion, it is important not to confuse a product launch with success. While launching a product is certainly a significant milestone, it is only the beginning of the journey. To achieve true success, product managers must focus on ongoing user research and product development to ensure that their product continues to meet the needs of its target audience. By staying focused on user needs and continuously improving the product, product managers can ensure that their product remains successful in the long term. On the whole, hope this article “Confuse product launch with success” helped in bringing some clarity to the topic.

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Curious about how product managers can utilize Bhagwad Gita’s principles to tackle difficulties? Give this super short book a shot. This will certainly support my work.

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